website quality: 6 strategies will do the best with your website

website quality is a reflection of the quality of your business’s products and services and proof to the search engines that your website deserves to appear on the first search pages.

A high-quality website will attract more visitors to your business and keep them coming back to your website to be potential customers.

Tips to increase your website quality

It’s time to take a serious look at your website performance.

Website navigation

You need to keep your visitors on your website as much time as possible to let them know more about your company’s products or services, read articles, and explore more pages to increase the bounce rate and average time of the site to increase the website quality.

If he doesn’t find a reason to stay and navigate your website pages, he will exit the site immediately.

So, how to encourage your visitor to explore your website?

Imagine that your site is like a big town and your visitor is a stranger, he needs a clear map to help him navigate the town and goes everywhere.
Our map here is a clear and easy navigation menu.

An organized website always helps the visitor to flow easily in the pages of the website, so the navigation menu should be clear and help him to find what he is looking for, to provide him the best user experience.
Website navigation is one of the most important and effective factors that determine the quality of user experience.

Best website navigation design

  • Clear
    The navigation menu should make the website content clear to be found.
  • SEO friendly
    The menu’s keywords should be friendly with the search engines.
  • Search box
    Adding a search box on the website makes it easy for visitors to get the information they need.
  • Mobile friendly
    Make sure that your site is friendly with different mobiles types, to avoid menu displaying.

So, the main stone here is to create good navigation to leave a good experience to the user, that he might be a potential customer and return several times to your site and purchase or to read and share your articles.

Social media buttons

If people like something they share it everywhere, the power of sharing is an opportunity for your website to spread and get more visitors and sales.

When you produce great content and a lot of visitors read it, it’s a perfect step, but what is the next?

That piece of content will die with time if it doesn’t find someone to share it from the website’s blog to other places, and another one shares it again and so on.

So, if you don’t have social media share buttons on your website, you are losing a lot.

Social media channels are a strong marketing tool.

where your audiences exist, You need to put it in your marketing plan.

Here are three reasons why you need to add social media share buttons:

  • Best user experience

When you include social media buttons to your visitors, they can share information or content they like, improving the website performance.

Providing your visitors with flexible options they need will increase the user experience.

Social media shares will attract more traffic to your website when someone sees the shared link that someone shared from your website, he will click on it and enter the website.

  • More SEO traffics

Every time your piece of content is shared, liked, or gets more visitors, the search engine like Google notices this piece of content is important then your website traffic will be increased.
All of these happen when you add social media share buttons.

  • More reach

Your social media share buttons will create a good chance for your readers to share your content to their social accounts, groups, pages or send it directly to their friends.

It will offer a chance to get more reach to your website.

Social media share and follow buttons should include the following:

Its size should be clear to be recognized easily.

To be at the top of the website menu bar and at the end of each article.

Contain icons of social media channels, like Facebook, Instagram, Twitter, and so on.

Fix 404 pages

Have you ever tried to access a page on a website and an annoying message appears saying that: 404 error?

What is 404?

It’s HTTP code means that the page you try to access couldn’t be found.

How is a page you requested appear?

Every time when you press a link on a website, you request from the server to send the page.

The server will respond to your request if the page is available, if not an error 404 will appear.

It means the page you have requested doesn’t exist or is broken.

How does a 404 error affect your website?

If a user clicks on a link on your website and doesn’t find the page that he has requested, he will leave the website immediately and search for another website that has what he is searching for, so Google will consider that your site doesn’t match the user’s intent.

It will affect your SEO website ranking, because of the negative user experience because of the high bounce rates.

Why do you get a 404 error?

  • If the page has been deleted from the website.
  • An incorrect URL has been entered.
  • The entered domain name doesn’t exist.

Update your old content

Writing content with search engine optimization measurements is a great way to increase your ranking on the search engines, but it needs a lot of time and effort.
instead of writing new content on your blog, it’s better and faster to update your old one, why?

There are the reasons:

  • Increasing click-through rate and average time

You know that to rank higher on the search engines you need more people to click on your website’s pages that appear in the search results.

so, if you focus on increasing your old pages’ clicks, the more they are increased the more rank you get.

Also, the information is changing, your visitor will not like to stay at a page that provides him with old fashioned information, so he will leave your page immediately then Google will consider your website’s content as unimportant to the visitor and will reduce its ranking.

so, updating the old content with new will attract more visitors and increase the click-through rate and the average time on the pages.

  • optimize better keywords

What if the keywords you used in the articles weren’t the best to get a higher rank, so why not do research again to find keywords that rank you higher.

The first step use keywords research tools like Ubersuggest

  • Enter the URL then press the search button.
  • Choose keywords by traffic from the lift sidebar.

There the results appear:

  • The keywords your website ranks for.
  • The monthly keywords research volume.
  • Current ranking of your website based on each keyword.
  • The monthly traffic your website gets for the current keywords.
  • The competition in organic search.

Now you can discover other keywords which can rank you higher.

Mobile friendly

The behavior of your website’s visitors has changed, most of them use mobile phones to enter the internet, they need to access from one device to another by the same way easily without any change.
That is called “mobile optimization”, the question here is: How to optimize your website for mobile search?

  • Implement schema markup

What is schema markup?
a schema markup is a group of codes that helps search engines to display your content by identifying the meaning of your content.

How does it happen?
When a user searches for a specific topic the schema markup goes and searches for the meaning of that topic on several websites and displays all the content that is found equal to the same topic you searched about.
so, when you add schema markup you help search engines to view your website’s content to the user.

  • Compress images

Although visual content is important in your website, it’s necessary that while uploading your blog images it’s better to resize them, this way will make your site’s loading time faster.

 

these are the best 6 strategies you need to get the most powerful website quality

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